Out With the Old, In With the New

dangerous consequencesIt is that time. Time to kick old habits to the curb. Time to set some goals. Time to get rid of old thoughts holding you back and get some new ones. Recently, we had a great speaker at our RWA chapter meeting. Lisa Renee Johnson is a great marketing guru.

She talked about being your brand. With the clothes you choose to wear to events. With the promo items you hand out. With how you speak of your books and your writing. It just all clicked. We are our brands. Books are our products. We don’t need to advertise our books, we need to advertise that we are writers. That we have books out there.

She talked about planning our marketing goals. What can we spend? How are we going to spend it? What do we want to accomplish?

She also served red velvet pancakes (her character in a book makes them), told us about a drink specifically made for her (matched her book colors), and showed us promo items designed for different giveaways. Postcards to hand out with the pancake recipe. Business cards with her info and the drink recipe.

I was left with the most important thought: give something to get something. A free story, a recipe, something to remember you by for the next time they need a book.

Jill James, author of contemporary and paranormal romance.

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2 thoughts on “Out With the Old, In With the New

  1. Nice summary, Jill. Lisa’s explanation of viewing promotion as a highway hit home. An author can choose to stop at as many or as few stops, events, as they choose by setting a budget and 12 month timeline.

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